Online Internet Marketing
Solutions for the
Smaller Business in Bedford and the wider Bedfordshire and
Milton Keynes Areas.
Long gone are the days when you could simply
create a web site stick it up online and just watch visitors
come flooding onto you site.
Today, with so many websites online, you have
to market your site continually and actively if you wish to ensure
your site stands out from your competition and that traffic
flows through to your site.
At SIUPS, we appreciate that for smaller
businesses trying to get to grips with this new form of
Online Internet Marketing it can be a daunting and very time consuming activity.
To assist our customers in successfully
promoting their websites we offer advice and assistance on the
following online Internet marketing activities:
To discuss how we
can assist you with your Online Market Activities please
Engine Optimisation (SEO).
Optimisation (ensuring the key search terms applicable to
your business are duly reflected in your web site) helps
your company achieve vital high search rankings in the search
engines. These have become the first places people go to navigate
and find what they want on the web.
ranking in the search results, your organisation is virtually
invisible online. It has been proven that people are much more
likely to click and visit a site at the top of the search
rankings than one much lower down.
Think back to
the last time you searched for something online, which link did
you click first?
Pay Per Click
Where as SEO takes anywhere from
3-12 months to achieve optimum results, Pay Per Click
advertising is an effective, targeted form of instantaneous
online advertising where you only pay when interested visitors
actually click through to your website.
Literally within minutes of
starting an advertising campaign you can see visitors arriving
on your site.
If you utilise PPC advertising
correctly, as part of a multi-faceted / integrated approach to
Online marketing, it can be a very inexpensive way of gaining new
business. Approach and manage it incorrectly and it can cost you
an absolute fortune!
Email List Building
Developing an automated system of
capturing email addresses from people who visit your web site
can be a very inexpensive and easy way to ensure that you
maximise the sales opportunities of visitors to your web
By building a list of potential
customers, to whom you regularly email news updates and details on
any special promotions running, you are able to build up that
all essential relationship of trust so important if you want to
see visitors returning to your website with the intention of
Ongoing Website Content Update
As organisations move forward the
content of their website needs changing and updating to reflect
what is happening in the business.
An out-of-date website harms your
reputation with your customers ?and your reputation with the